Originally published in The Vidette-Messenger of Porter County on October 30, 1935.
FRIDAY AND SATURDAY ARE ‘DOLLAR DAYS’
Merchants Bureau Announces Big Two Day Event Featured by Price Slashes on Merchandise.
FINE BARGAINS ARE LISTED TODAY’S ADS
Valparaiso is going to celebrate the “last twins” of 1935.
Shoppers by the thousands are expected to assist in making Friday and Saturday the best Twin Dollar Days Valparaiso has ever experienced.
Planned at a time when winter merchandise is in season, prices have been slashed to the bone, stocks have been increased both in variety and numbers, and special purchases by many of Valparaiso’s merchants make these two days money-saving classics for valuewise shoppers.
So that buyers can easily identify the Valparaiso stores taking part in this big event promoted by the local Merchants Bureau, yellow dollar day banners will hang in the windows of each store, signifying extra-values are being offered inside. Red and white banners will also be strung along the streets on the two days.
Today’s edition of The Vidette-Messenger, being sent to thousands of additional homes in the trade area, is crammed full of advertisements, telling of the splendid bargains for this big two-day sale.
In addition to scores of individual store ads, two unusual pages of “Spot Items” to be found on Pages 12 and 13 are broadcasting merchandise to sell at or below cost for Dollar Days only. These values alone are termed attractive enough to make the sales event a success.
As Friday and Saturday are the last two dollar days to be offered by Valparaiso merchants this year, exceptional price reductions have been put in effect.
The greater proportion of local business firms are co-operating in this event. It is sponsored by the Valparaiso Merchants Bureau under the direction of a committee manned by the following: John Van Ness, Jack Henry, Abe Lowenstine, John Sievers, Jr., C.J. Spindler, Ben Linkimer, George Nelson, Chamber of Commerce secretary, Robert Bibler, Vidette-Messenger advertising manager, and George Vogt.
