This advertisement for House of Wax at the Premier Theatre appeared in The Vidette-Messenger in July 1953.
By Jeffrey Schultz
If wax figures aren’t creepy enough for you, imagine them getting close enough they could almost reach out and touch you. That’s the kind of terror audiences of the Premier Theatre experienced in 1953 with the release of House of Wax starring one of the greatest actors the thriller genre could ever wish for, Vincent Price. But Price was not the movie’s main attraction, however. With House of Wax the Premier got in on featuring the latest revolution in the moviegoing experience, a process popularly known as 3-D.
The origins of 3-D images begin even decades before the birth of cinema. In the 1830s when photography was emerging, an English scientist named Sir Charles Wheatstone came up with the stereoscope which could display images seemingly in three dimensions merging separate views with the left and right eye. It was the prototype of what people today know as a View-Master that may have been in your toy collection.
Wheatstone’s concept was later patented for motion pictures by a number of film pioneers who used color film strips, sometimes using two cameras to display the images simultaneously, and tested them on audiences throughout much of the silent film days. Polaroid filters introduced by Edwin H. Land in the late 1930s allowed for two prints, each to be separately viewed by the left and right eye, to be synced up in projection. Hollywood studios would make short films using the 3-D gimmick, but it wasn’t until 1952 with the hit film Bwana Devil when it was introduced into feature films on a wide scale. Warner Bros. planned to be what would be the first major studio produced 3-D movie with House of Wax, a remake of its 1933 film Mystery of the Wax Museum.
Justin O. Shauer shows the difference in equipment at the Premier.
Days before the film showed at the Premier in July 1953, The Vidette-Messenger gave the theater some press by featuring a photo of Justin Shauer installing the new 3-D movie projector that used a larger reel than the conventional projector. The projectors had to run together simultaneously, and patrons had to wear the Polaroid red and blue glasses in order for the 3-D effect to work properly.
House of Wax proved to be a hit in becoming the sixth highest grossing film in 1953. The plot involves former sculptor Henry Jarrod, played by Price, whose new wax museum has a taste for the grim after he was badly burned in a fire set by his business partner at his previous museum in order to collect a large sum of money from an insurance policy. Unable to sculpt because of scarred hands, Jarrod is now assisted by a deaf mute named Igor (how original!) to create his waxworks for him. The so-called mystery of the museum – how Jarrod gets his “sculptures” to look so real – may or may not have something to do with the rise of murders and missing corpses from the city morgue. One of the murder victim’s roommates, Sue Allen, suspects Jarrod had something to do with her death after she notices a striking resemblance to the wax Marie Antoinette figure and investigates with the aid of her friend Scott Andrews.
Unless you were there when House of Wax showed at the Premier, it’s hard to imagine just how effective the 3-D technique was compared to today’s 3-D. Since not many people had experienced it before, it’s likely to see the people sitting in front of you dodge in the great fire scene where Jarrod spars with his business partner as he tries to escape. A bottle is thrown in the scuffle towards the audience which would have caused shrieks from every section of the auditorium. The wax statues melt away as if they were falling off the movie screen. My favorite effect is near the middle of the movie where a man on the street in a top hat tries to drum up a little excitement for the Chamber of Horrors grand opening with a paddle ball. He bounces the ball around the crowd and pauses as he turns towards the camera, where he seemingly breaks the fourth wall, as it is referred to in the theater business, and talks to us in the audience. “Wow, there’s someone with a bag of popcorn. Close your mouth. It’s the bag I’m aiming at, not your tonsils.” Although it feels gimmicky, it’s also a moment of great movie magic.
House of Wax remains a minor classic of the horror genre that boasts one of Vincent Price’s most charismatic performances as the spurned sculptor. The score by composer David Buttolph is grand and dramatic but makes the movie feel a bit overdone, as well as its set design. Still, it’s a fine choice to watch for Halloween, which leads me to give it 3 stars out of 4.
The novelty of 3-D movies did not last long during its rise through the mid-1950s. When used, it was too often a chore for the projectionist to make sure both cameras ran in sync and audiences complained that the glasses they were required to wear gave them headaches or made them nauseous. A reissue of House of Wax in the early 1980s created a comeback for 3-D and made its way into the horror franchises of Jaws, The Amityville Horror, and Friday the 13th. More recently, a new wave of 3-D technology rose with the 2009 release of Avatar which became the top grossing movie in history.